DON’T BE DUMB: THE ROLLOUT
Take a dive through the 8 years it took for Don’t Be Dumb to come out, featuring a timeline of A$AP Rocky’s biggest highlights up until the release of the album.
BABUSKA BOI MUSIC VIDEO RELEASES: AUG 28, 2019
A$AP Rocky debuted Babushka Boi, the birth of the 2nd character of the Don’t Be Dumb line, 7 years ago in the song “Babushka Boi”, hinting at the weird mix of eerie fantastical visuals to come.
D.M.B MUSIC VIDEO RELEASES: MAY 5, 2022
A$AP Rocky began hinting that his next album will be a ghetto love story, featuring Rihanna in the “D.M.B” music video.
ROCKY’S FIRST CHILD, RZA, WAS BORN: MAY 13, 2022
ROCKY LAUNCHED A BRAND NAMED HOMMEMADE: NOVEMBER 30, 2022
A$AP Rocky launched a brand with his first product being Shroom Cactus that hangs coats and more, a collaboration with design company gufram.
A$AP ROCKY APPEARS IN A NEED FOR SPEED VIDEO GAME: DEC 2, 2022
A$AP Rocky features as a narrator in Need For Speed Unbound, debuting his next track “Shittin’ Me”
SHITTIN’ ME MUSIC VIDEO RELEASES: DEC 5, 2022
A$AP Rocky releases Shittin’ Me, a single for his collaboration with Need For Speed.
ROCKY FIRST ANNOUNCES THAT DON’T BE DUMB IS FINISHED: DEC 8, 2022
A$AP Rocky announces that Don’t Be Dumb is finished and on its way at an Amazon Music Live performance in 2022. But the album was not heard of until 2024.
A$AP ROCKY DEBUTS SAME PROBLEMS?: DEC 8, 2022
During A$AP Rocky’s 2022 Amazon Music Live performance, he debuts the song Same Problems? As a tribute to all the rappers who have passed.
A$AP ROCKY DEBUTS THE RUGAHAND CHARACTER AT ROLLING LOUD MIAMI 2023: JUL 23, 2023
A$AP Rocky debuts another character for the Don’t Be Dumb album, also previewing tracks like “STOLE YA FLOW” and more.
RIOT (ROWDY PIPE’N) MUSIC VIDEO RELEASES: JUL 25, 2023
A$AP Rocky releases Riot (Rowdy Pipe’n) featuring Pharrell Williams production.
ROCKY’S SECOND CHILD, RIOT, WAS BORN: AUG 1, 2023
ROCKY SIGNED A LONG-TERM DEAL WITH PUMA: OCTOBER 23, 2023
A$AP ROCKY DEBUTES AWGE SS25 COLLECTION | AMERICAN SABOTAGE: JUN 25, 2024
A$AP Rocky does his first fashion show directed and produced by his company AWGE.
HIGHJACK MUSIC VIDEO RELEASES: AUG 21, 2024
A$AP Rocky releases HIGHJACK featuring Jessica Pratt.
TAILOR SWIF MUSIC VIDEO RELEASES: AUG 30, 2024
A$AP Rocky releases the music video for Tailor Swif, which was nominated for best music video of the year at the Grammys, but lost to Kendrick Lamar’s “squabble up” music video.
RUBY ROSARY RELEASES: SEP 5, 2024
A$AP Rocky releases Ruby Rosary featuring J Cole.
ROLLING LOUD THAILAND 2024: NOV 22, 2024
A$AP Rocky makes an appearance at Rolling Loud Thailand in 2024, also previewing the “Big Dawgs (Remix)” track with Humankind.
ROLLING LOUD CALIFORNIA 2025: MAR 15, 2025
A$AP Rocky performs new tracks from Don’t Be Dumb like “STOP SNITCHING” and more.
A$AP ROCKY DESIGNS A FUR COVER FOR THE SHROOM CACTUS: APRIL 2, 2025
A$AP ROCKY X PUMA TRAILER DIRECTED BY A$AP ROCKY: MAY 25
A$AP Rocky directs a trailer for his upcoming collection with Puma, debuting the first looks at Shirthead.
A$AP ROCKY X PUMA COLLECTION, JUN 1, 2O25
A$AP Rocky releases his first big collection in collaboration with Puma, bringing clothes, shoes, and more, displaying the world of Don’t Be Dumb.
A$AP ROCKY’S 1ST CAMPAIGN AS CREATIVE DIRECTOR WITH RAYBAN: JUN 20, 2025
A$AP Rocky releases his first collection with Ray Ban as creative director.
A$AP ROCKY DEBUTS THE SECOND AWGE COLLECTION: JUN 27, 2025
A$AP Rocky debuts the second AWGE collection, also previewing tracks from Don’t Be Dumb.
PRAY4DAGANG MUSIC VIDEO RELEASES: JUL 4, 2025
A$AP Rocky releases PRAY4DAGANG on the 4th of July, featuring KayCyy.
A$AP ROCKY IN HIGHEST 2 LOWEST: AUG 15, 2025
A$AP Rocky co-stars alongside Oscar-winning actor Denzel Washington as Archie/Young Felon in the A24 film Highest 2 Lowest, directed by Spike Lee. Also releasing two tracks, “Trunks” and “Both Eyes Closed” for the film’s soundtrack.
A$AP ROCKY’S 3RD CHILD, ROCKI, WAS BORN: SEP 13, 2025
A$AP ROCKY X MONCLER: SEP 21, 2025
A$AP Rocky debuts his first collaboration with AWGE and Moncler. Also previewing the “DON’T BE DUMB/TRIP BABY” song for the first time, produced by Clams Casino and more.
A$AP ROCKY IN IF I HAD LEGS I’D KICK YOU: OCT 10, 2025
A$AP Rocky co-stars alongside Golden Globe winner Rose Byrne in the A24 film If I Had Legs I’d Kick You as James.
CAMP FLOG GNAW 2025: NOV 22, 2025
A$AP Rocky debuts the GR1M character at Camp Flog Gnaw 2025. Also shared the stage with Tyler, The Creator where they performed classics like “Who Dat Boy” and “Potato Salad”
A$AP ROCKY AND AWGE PRODUCE THE MUSIC VIDEO FOR TY DOLLA $IGN’S DECEMBER 31ST: DEC 30, 2025
A$AP Rocky features as his GRIM character in the AWGE-produced music video for Ty Dolla $ign’s “DECEMBER 31ST”.
THE FIRST SINGLE FOR DON’T BE DUMB, PUNK ROCKY RELEASES: JAN 5, 2026
A$AP Rocky drops the music video to the lead single of the album Don’t Be Dumb, featuring all the alter egos on the cover and also Winona Ryder (Stranger Things) and Danny Elfman (Nightmare Before Christmas).
THE SECOND SINGLE FOR DON’T BE DUMB, HELICOPTER RELEASES: JAN 12, 2026
A$AP Rocky drops the music video to the second lead single of the album Don’t Be Dumb, featuring his GR1M character in a PS2-inspired animated video.
DON’T BE DUMB OFFICIALLY RELEASED ON ALL PLATFORMS: JAN 16, 2026
It was a long wait, but looking back at the creative contributions A$AP Rocky made, I think its only fair to appreciate the music for what it is and what it has become. So Don’t Be Dumb and check out the album below, with also an album spotlight diving deep into the tracks of Don’t Be Dumb: